Content Marketing

I plan and execute the monthly social and content calendars for tokichoi. This includes content and campaigns for the social media accounts (Facebook and Instagram), blog and miscellaneous collaborations with external vendors.

We’ve worked with social network, Clozette, and various influencers in Singapore and Malaysia for marketing campaigns. For more on the campaigns, please click here!


tokichoi’s Blog Articles

We want tokichoi to be more than just an online shopping destination; we want it to be a brand that people look to for style inspiration and the brand that pops to their mind when they think ‘fast fashion’. I create content catering to the fashionable crowd for tokichoi’s blog. To draw more customers to the newly launched site, we promote the blog’s content on our social media accounts with a 20k following.


Content for Social Media

I create fashion-related content like styling tips and themed albums for tokichoi’s Facebook accounts. Aside from image and album content on Instagram, we also hold regular giveaways to increase interaction with our followers and to accumulate user-generated content.


Marketing Collaterals for tokichoi & Marc & Molly’s



I design(ed) the marketing collaterals for tokichoi and Marc & Molly’s. This includes posters, postcards, namecards and envelopes.


Lookbooks for Marc & Molly’s

During the course of my employment at Marc & Molly’s, I planned, budgeted and oversaw the process of seasonal lookbooks. This included liaising with the vendors and managing the timeline of the shoot to coincide with trade and retail events.


Freelance Design & Styling Work

As a stylist, I worked with the team of photographer, makeup artist, hairstylist and model(s) to achieve the best overall effect. I styled looks according to the direction given and created new outfits and accessories for shoots when necessary.

As a designer, I designed and produced clothing and accessories based on the client’s needs and requests. Projects I worked on include:

  • Theatrical hats for G.H. Mumm event in 2011
  • Costumes for a Christmas event in 313 Somerset
  • Costumes for theatre productions ‘Victor Victoria’ and ‘Bondage’ with costume designer Lai Chan
  • A small collection which was displayed at Robinsons


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