I assist in the planning and execution of marketing campaigns for tokichoi. This includes promotions, giveaways and collaborations with influencers.
Here are a few notable campaigns I’ve worked on:
KODZ x Clozette Collaboration
We worked with Clozette, a fashion social network, as well as 4 influencers from their stable. The Clozette team, Trishna of @trishnarawr, Veren of @verenleecious, Jxhia of @jxhia, Caxs of @caxs wrote articles on their respective blogs and posted 6 Instagram posts each over a course of 6 weeks.
tokichoi x 1028 Collaboration
We worked with 1028, a popular Taiwanese cosmetics brand, for a promotion on 11Street Malaysia. 5 lucky customers who bought from both brands during the campaign won a makeover with clothing sponsored by tokichoi and makeup sponsored by 1028.
The campaign resulted in sales doubling during the 2-week period.
tokichoi x Kinohimitsu Collaboration
We collaborated with Kinohimitsu for a promotion on Qoo10 Singapore where the customer would get a complimentary set of detox teas with every $80 spent.
During the 8-day collaboration, the average basket size increased 1.6x resulting in a 4x to 14x spike in daily sales.
For tokichoi’s Christmas campaign on Qoo10 Singapore, we implemented different rewards for shoppers on each of the 12 days of Christmas. This resulted in a 1.8x boost in sales and a 1,200 more followers for our shop.
We conduct weekly giveaways on tokichoi’s Instagram page to increase customer interaction and gain more followers. Our followers on Instagram increased 1.3x since we implemented the giveaways and the number of customers tagging tokichoi on their photos doubled.